Using LinkedIn isn’t as difficult as many people think. Here at Chosen Payments, we use it extensively as a tool for sales prospecting. You can too. LinkedIn is always making changes just as other social media platforms do. There have been several improvements in the past few months. One of the biggest enhancements is the ability to move a public conversation on a comment into a direct message stream.
“You can now easily move your public conversation into a private one by messaging your connections directly from a comment they post on LinkedIn. Or maybe you want to share an insightful comment with someone? Now you have the ability to share comments via text, email and more. In our app, just tap on the control icon on the right side of any comment to see the message and share options.”
In summary, you now you have enhanced ability to reach out to your 1st level connections on LinkedIn in what is essentially real-time, directly and privately communicating via 1-on-1 messages whenever you see them post a comment or question on LinkedIn.
Comments Give A Reason To Engage
Like a live one-on-one conversation, your interactions with prospects over on LinkedIn should flow in a natural way. Don’t make it overly sales-y, spammy or annoying.
LinkedIn is ideal because people are already hanging out on the platform looking for information, training, news and resources. This gives you countless opportunities to find organic reason to engage in conversation, particularly when others comment on a post or long-form article that has been published on LinkedIn. A common subject to engage in conversation about, much as you would during happy hour with friends.
Based on the topic or a particular issue you now have the ability to enhance or add more value and insight via direct messaging with people who comment.
Here’s a tip: You are not randomly messaging your contacts hoping for a bite. Instead, you’re messaging them using their own comments to spark a new discussion.
Why This Matters
Engaging in real-time, and in direct reference to a comment, works because you have a specific topic to engage in a conversation.
You can offer additional insight, opinions, tips or strategy based on what the person said or talked about in his or her comment. This will help you show your expertise, rather than just claim it.
Remember to take the time to get to know your connections and build an authentic relationship. Don’t just ask for the sale on the first contact.
You can also use this platform to improve customer service capabilities. Instantly share comments from prospects with the appropriate members of your team and prove that you’re not only knowledgeable, but trustworthy.
It’s critical to realize that your activity and responsiveness on LinkedIn speaks volumes of the kind of business you run – and that can make all the difference in your B2B marketing efforts.