Despite Problems, Facebook Is Still King of Social Media
While you may hear people claim to be “done with Facebook,” the numbers don’t lie. Facebook continues to grow and remain the king of social media platforms.
Facebook continued to grow in the fourth quarter of 2018 despite predictions that the social media giant would lose its hold on users in the wake of online privacy and security concerns. In January 2018 Facebook released its 4th quarter 2018 and year-end results.
The fact is, Facebook’s daily active user base actually increased 9 percent year over year in the fourth quarter of 2018, and the platform reached 1.52 daily users in the month of December. The total number of active users in any given month also increased 9 percent during the fourth quarter as 2.32 billion people logged into their Facebook account.
Facebook said that “around 2.7 billion” people have a Facebook account. Considering that the world population is 7.7 billion, this indicates one quarter of the entire world is on Facebook.
Facebook users are also bringing in more revenue for the social media platform. Their dominance in mobile use continues to increase when it comes to Facebook advertising. Mobile users accounted for 93% of the company’s advertising revenue in the fourth quarter of 2018. That’s up from 89% for the same period last year. Facebook had revenues of $16.9 billion for the fourth quarter of 2018.
Facebook said its expenses for all of 2019 on are track to increase up to 50% from 2018. The company had earlier shared its plan to increase its spending on security, along with marketing and content acquisition efforts.
Facebook continues to try to get past the Cambridge Analytica scandal as well as complaints about the distribution of false political information and privacy and data security concerns.
If you want to reach a massive amount of people to promote your company, Facebook, despite all of its problems, is still the place to be to connect with consumers.