Category: Merchant Business Tips

June 21, 2017

eCommerce Done Right


eCommerce has become a vital component of doing business. People like the convenience of shopping online for many reasons. They don’t have to leave their house or office to get what they want.  They don’t have pesky sales people following them around the store and they can browse at their leisure and they can use a credit card to make their purchase. Simply launching an eCommerce shopping cart on your website won’t necessarily bring new customers in droves.  You must have a supporting sales strategy. Here are four tips than can help you increase the use of eCommerce on your...Read more

June 14, 2017

Five Marketing Mistakes To Avoid

marketing mistakes

No matter what business you are in, effective marketing is the key to your success. Chosen Payments is committed to being your Partner In Success and sharing our secret sauces with you to help you achieve maximum growth in your business. We spend a great amount of time and money marketing ourselves and we have learned a thing or two about marketing so why not share some of the mistakes we have learned along the way. To succeed in marketing, you have to have a plan and you have to have knowledge.  Chances are you a very knowledgeable about running...Read more

June 7, 2017

Chipotle Learns The Importance of a Data Protection Plan

data protection plan

You may have heard that once again, a major data breach has compromised thousands of credit cards. Chipotle Restaurants is the latest merchant to have their computer system hacked resulting in the compromise of volumes of personal data stored on cards used at most of their 2100+ locations between 03/24/17 and 04/18/17. According to a recent report, less than fifty percent of all U.S merchants who process credit cards have invested in a Data Breach Policy. In October of 2015, the liability for such data breaches was shifted from banks to merchants. We’re not just talking about the liability of...Read more

May 31, 2017

Gain New Clients Using Linked In

linked in

Using LinkedIn isn’t as difficult as many people think. Here at Chosen Payments, we use it extensively as a tool for sales prospecting. You can too. LinkedIn is always making changes just as other social media platforms do. There have been several improvements in the past few months. One of the biggest enhancements is the ability to move a public conversation on a comment into a direct message stream. LinkedIn: “You can now easily move your public conversation into a private one by messaging your connections directly from a comment they post on LinkedIn. Or maybe you want to share an insightful...Read more

May 24, 2017

The Perils of Social Media Reviews

social media

We have all heard the old adage, “The customer is always right”. It’s hogwash. The customer isn’t always right. If you are in the transportation business, you may have experienced the irrational decisions of a drunk passenger. They certainly can’t be right when they are intoxicated. Or, perhaps your customer signed a contract with you and didn’t read the fine print about late fees or other terms of the contract and now wants to argue about it. No matter what industry you are in, the customer isn’t always right. But, right or wrong, the customer now has access to a...Read more

May 17, 2017

A Special Report for Online Jewelers

online jewelers

“Card Not Present” transactions always pose a higher risk than traditional in-store sales. But, the truth is, online sales are quickly causing a disruption in the brick and mortar jewelry stores. This forces many jewelers into making the decision to sell products via your website in addition to in-store sales. As a result of this shift, a growing portion of jewelry sales is now done through online sales. In fact, online sales of watch and jewelry products in America increased from less than a third in 2011, to more than half of in 2016. For most jewelers, selling online is...Read more

May 10, 2017

Never Rest On Your Laurels


Have you ever noticed a seemingly thriving business suddenly close down and you wondered, what could have gone wrong. Or, worse yet, you watch a thriving business slowly spiral into oblivion after a long and successful run. The slow spiral can happen for many reasons. A restaurant that changes their menu or changes their supplier of meat can cause damage. Perhaps new owners took over the restaurant and decided to change things up a bit. Many companies start out with major advertising efforts and support of their communities and industries simply to try and make a name for themselves. Once...Read more

May 3, 2017

Ten Useful Things Relating To Chargebacks


The Chargeback Reason Code Encyclopedia Understand Visa, MasterCard, American Express and Discover chargeback reason codes, get insights, examples and benchmarks for each. Google, the Obvious Secret Weapon There are lots of fancy tools to research the location, email address, physical address, and other customer information when fighting a chargeback. But sometimes the most effective (and free) one is Google. Read the Rulebook… Closely The operating rules and regulations (see e.g. Visa, MasterCard, AmEx, and Discover) for each network contain valuable information regarding the dispute process, roles, responsibilities and specific procedures that should be taken when responding to a chargeback. SurveyMonkey...Read more

April 26, 2017

Why Are Merchants Still Swiping?


A lot of merchants are still not processing chip card transactions the way they’re supposed to long after the October 2015 deadline to switch over has passed.  The reason for this ranges from merchants not updating their equipment to a backlog of merchants waiting for their chip reader equipment to be “certified” by the credit card brands. Chip cards provide significantly more security than cards with magnetic stripes, but only if used.  To get the highest level of protection, the chip card is inserted into a special reader and should not be swiped as many clerks instruct customers to do.  Don’t...Read more

April 19, 2017

Ten Tips For Dealing with Chargebacks Part #4


Chargebacks are best managed in a systematic way, rather than acting on emotion when you receive one.  Incorporating chargeback best practices into your business is vital. Our experts offer useful best practices to deploy when responding to a chargeback notice. From developing rules about a methodology on preparing documentation to creating a customer feedback loop for products and services, these best practices are all about systematizing and streamlining your company’s approach to chargebacks. 1. Manually Issued Chargeback Disputes are More Effective Disputes should not be submitted until they’ve gone through a human review process. Cases generated through automation can include...Read more

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