Blog

Category: Merchant Business Tips

July 25, 2017

World’s Largest Credit Card Processor Recognizes Chosen Payments

nhra

The National Hot Rod Association (NHRA (http://www.nhra.com/melloyello)) has long been known for producing the fastest four seconds in motorsports. Traversing a quarter-mile in the blink of an eye, NHRA funny-cars leave clouds of smoke in their wake before blasting down drag strips at speeds approaching 350 miles per hour. But if the roar of a 10,000 horsepower engine, and the smell of smoldering rubber doesn’t get your gears turning…maybe this will: As a governing body with 60,000 members, the NHRA presents a huge business opportunity to First Data that extends far beyond the race track. And thanks to the work...Read more


July 19, 2017

Managing Mobile Fraud

mobile fraud

Over 2 billion smartphone and tablet users are expected to make at least one mobile transaction during 2017. Mobile purchases are dominated by young shoppers, mobile commerce (aka mCommerce), already accounts for over 50% of US online transactions. It is likely to become the most preferred shopping method of the future. While mobile sales present great opportunity, merchants still have some way to go before they can maximize revenues and effectively prevent fraud losses from mobile sales. According to the 2017 Global Fraud Survey, over 90% of eCommerce merchants use the same tools to manage fraud across both web and...Read more


July 13, 2017

In The Fraud War – The Chip Trumps The Stripe

chip card technology

What is it about the microchip that makes credit and debit cards so much more secure than those that contain only the magnetic strip? It’s In The Numbers Magnetic stripes contain information that doesn’t never changes.  It includes the account number, the expiration date, the 3-digit security code and even your name.  That stored information makes it relatively easy for a thief to use a cheap machine known as a skimmer to scan and store the card information from the magnetic stripe.  Skimmers can be placed inside ATM machines or gas pumps and retrieved after you leave.  Even your PIN...Read more


July 10, 2017

Chosen Payments Receives Payment Industry’s Top Honors for Sixth Straight Year

First Data’s President’s Club

Moorpark, Calif.— Chosen Payments, a leading provider of electronic payment processing and merchant services, has been named to First Data’s President’s Club for the sixth year in a row. Chosen Payments is honored to be ranked among the top payment processing companies and grateful to the amazing clients and partners who have helped us achieve this milestone. “Chosen Payments is extremely honored and excited to make First Data’s President’s Club for the sixth straight year,” says Chosen Payments CEO, Jeff Brodsly. “Our talented team has worked hard to help partners and clients achieve success, and this award symbolizes their excellence...Read more


June 28, 2017

What Is An “Effective Rate”

You may have heard the term “Effective Rate” when discussing credit card processing.  You may believe that a merchant services provider mislead you or even lied to you when they promised you a particular rate.  The truth is, they would not promise you a particular effective rate because the overall cost is not controllable.  There are too many variables including how the card was processed (phone, manual key, swiped or chipped) as well as the type of card used for the transaction. The effective rate of a credit card processing statement is the total processing fees divided by the total...Read more


June 21, 2017

eCommerce Done Right

ecomerce

eCommerce has become a vital component of doing business. People like the convenience of shopping online for many reasons. They don’t have to leave their house or office to get what they want.  They don’t have pesky sales people following them around the store and they can browse at their leisure and they can use a credit card to make their purchase. Simply launching an eCommerce shopping cart on your website won’t necessarily bring new customers in droves.  You must have a supporting sales strategy. Here are four tips than can help you increase the use of eCommerce on your...Read more


June 14, 2017

Five Marketing Mistakes To Avoid

marketing mistakes

No matter what business you are in, effective marketing is the key to your success. Chosen Payments is committed to being your Partner In Success and sharing our secret sauces with you to help you achieve maximum growth in your business. We spend a great amount of time and money marketing ourselves and we have learned a thing or two about marketing so why not share some of the mistakes we have learned along the way. To succeed in marketing, you have to have a plan and you have to have knowledge.  Chances are you a very knowledgeable about running...Read more


June 7, 2017

Chipotle Learns The Importance of a Data Protection Plan

data protection plan

You may have heard that once again, a major data breach has compromised thousands of credit cards. Chipotle Restaurants is the latest merchant to have their computer system hacked resulting in the compromise of volumes of personal data stored on cards used at most of their 2100+ locations between 03/24/17 and 04/18/17. According to a recent report, less than fifty percent of all U.S merchants who process credit cards have invested in a Data Breach Policy. In October of 2015, the liability for such data breaches was shifted from banks to merchants. We’re not just talking about the liability of...Read more


May 31, 2017

Gain New Clients Using Linked In

linked in

Using LinkedIn isn’t as difficult as many people think. Here at Chosen Payments, we use it extensively as a tool for sales prospecting. You can too. LinkedIn is always making changes just as other social media platforms do. There have been several improvements in the past few months. One of the biggest enhancements is the ability to move a public conversation on a comment into a direct message stream. LinkedIn: “You can now easily move your public conversation into a private one by messaging your connections directly from a comment they post on LinkedIn. Or maybe you want to share an insightful...Read more


May 24, 2017

The Perils of Social Media Reviews

social media

We have all heard the old adage, “The customer is always right”. It’s hogwash. The customer isn’t always right. If you are in the transportation business, you may have experienced the irrational decisions of a drunk passenger. They certainly can’t be right when they are intoxicated. Or, perhaps your customer signed a contract with you and didn’t read the fine print about late fees or other terms of the contract and now wants to argue about it. No matter what industry you are in, the customer isn’t always right. But, right or wrong, the customer now has access to a...Read more