June 24, 2015
President Obama has recently set some new rules in motion for small businesses. Small businesses must now comply with EMV requirements to avoid having to pay fines. EMV technology consists of credit cards that have microchip technology inside of them. EMV is an acronym that stands for Europay, MasterCard and Visa. The microchip technology prevents fraud from occurring. The microchip carries crucial identifying data about the cardholder, and it stores such data on its circuits instead of storing it on a magnetic stripe material. EMV chip technology has many benefits for businesses. First, it saves time and money for business...Read more
June 17, 2015
Nearly every small business has come to the realization that credit card processing is an essential part of their business. But US businesses have been running behind the rest of the world because for many their credit card processor is designed for traditional credit cards that have a magnetic strip. Consumers swipe the card and data about their account is fed to the merchant they are making a purchase from. While this seems convenient, the simplicity of this method has created numerous security issues. In Europe and Canada, as well as other places, EMV cards (Europay, MasterCard, and VISA) are becoming the...Read more
June 10, 2015
In today’s age, you can never be too careful with your information. That goes not only for shoppers, but also for merchants. In the past year, hackers breached credit card processing systems at major retailers including Target and Home Depot, accessing sensitive customer data. Online identity theft can jeopardize a person’s credit and many cases are never fully resolved. When it comes to financial information and the internet, prevention is the best cure. Here are 3 ways to safeguard your financial data: Watch Out for Wireless Networks It may seem convenient to get your banking done at an airport, coffee...Read more
November 12, 2014
Credit card chargebacks can cause major headaches for merchants. If a customer disputes a transaction for whatever reason, you will have to go through a complicated process that costs you fees as well as losing the sale.
October 31, 2014
In order to avoid credit card chargebacks, you must first know the main causes. Here are 4 of them.
October 8, 2014
Using social networks the right way can lead to instant sales growth for any business, whether B2B or B2C, big or small. Here are 3 things you can do right away to start selling effectively on social media.
September 1, 2014
Sales are the building blocks for business success. But with so many sales programs and systems out there, business owners are bombarded with complex or even contradictory advice. We believe there’s no single “sales system” or “process” that’s the best, because salespeople come in many personality types, and so do buyers. So instead, we present to you a set of guidelines that can help every entrepreneur boost their sales.
August 4, 2014
New survey reveals that many consumers would never shop or do business again with a company that had experienced a data breach where financial data (credit card information, bank account number, or associated login details) was stolen.
July 11, 2014
Sales of Gift cards exceeded $30 billion during the holiday season last year.
June 11, 2014
The average organizational cost of a data breach is an astonishing $5,400,000 with a $277 average cost per stolen record. Learn how to protect your clients, your business, and your reputation.