Latest Posts

January 20, 2016

Optimizing Retargeting Strategies in 2016

retargeting strategies

To represent your product and/or service, you need to lure visitors back to your website through retargeting. Especially for people who showed some degree of interest, retargeting is essential. Even if you currently use retargeting strategies, you may not be taking full advantage of this opportunity.   Fool-Proof Techniques   To optimize retargeting strategies, consider some of the proven techniques.   Factors of Engagement—To be more precise in segmenting your traffic, use the Custom Segment in Google Analytics. When Google Analytics and Google AdWords are linked, you gain ability to retarget very specific portions of your audience. With this, you...Read more

January 12, 2016

Protecting Your Small Business from a Cyber attack

In light of all the major corporations hit by cyber attacks over the past year, there is a misconception that small businesses are out of harm’s way. In reality, small and medium companies are at just as big a risk. The only real difference is that big corporations generate more headline news. According to a 2013 threat report, roughly 31 percent of all targeted attacks were actually aimed at companies with 250 or fewer employees, not giant corporations.   Because of the financial impact of a cyber attack, 60 percent of small businesses in the US have gone out of...Read more

December 31, 2015

Top 10 Business Success Tips for 2016

To achieve a higher level of success in 2016, you need to consider several things. In addition to taking everything you already know into account, this is the time to open yourself up to new experiences.   10 Ways to Succeed   Mentoring—To grow your business, learn from people that have already achieved goals of success. Consider having a mentor—someone who can offer support, guidance, and honest feedback.   Face Challenges—Challenge yourself, which actually serves as a huge motivator. Instead of shying away from potential problems or believing that something is too complex to tackle, face challenges head-on with determination...Read more

December 22, 2015

Holiday Greetings

During this 2015 holiday season, there are three primary things to think about specific to credit card processing. By doing so, you will enjoy a better Christmas and a more profitable future.   Cautious Shopping   The first thing is that you need protection when making and accepting credit card payments. While the holiday season is a festive time, unfortunately it also the perfect opportunity for criminals to take advantage of unsuspecting consumers and merchants. Remember, a little bit of due diligence will go a long way.   As the consumer, consider the following:   Online Shopping—Rather than using multiple...Read more

December 15, 2015

5 Tools Every Merchant Should Be Using

As a merchant, you want to take advantage of different tools, systems, and technologies as a means of staying competitive. After all, the merchants that consumers choose to do business with depends on the overall buying experience. Five Critical Tools Loyalty Program—The reality is that without customers, you have no business. To gain loyal customers who gladly tell others about your store, you need to offer a seamless transaction and high level of professionalism. However, to ensure ongoing satisfaction, consider some type of loyalty program in the form of a monthly drawing, promotional give-away, or punching a card with each...Read more

December 7, 2015

How Does Tokenization Work?

To understand how tokenization works, it is important to understand what it is. In simple terms, tokenization when applied to data security is a process in which a sensitive data element is substituted with something non-sensitive known as a “token.” This unique identification symbol retains all of the data’s essential information, but without compromising security. Because tokenization minimizes the amount of data that your business needs to maintain, it has become increasingly more popular for boosting security of e-commerce and credit card transactions while minimizing costs, as well as the compliance complexity associated with government regulations and industry standards. The...Read more

December 2, 2015

Credit Card Processing Fees and How They Work

In credit card processing transactions, fees represent a significant amount of your monthly overhead. Because of this, you need to work with the right credit card processor. After all, by understanding how fees work for credit card processing, you can find options to save. Once information on a transaction is entered, a request goes to the issuing bank, which verifies the account’s standing. If the funds are available, the transaction is approved, but if not, it is declined. Once funds are electronically deposited into the processing company’s account, they are then deposited into your bank account, minus applicable fees. The...Read more

November 16, 2015

Going from Good to Great

Companies that stand out as being the greatest did not reach a high level of success by happenstance. These companies hold the key of going from good to great by following a few simple rules and making appropriate changes.   Although greatness is in the eye of the beholder, to survive and thrive you need a great business that is capable of withstanding the economic challenges of any market, while rising to the top of the industry. More than ever before, it is imperative that you develop sustainable strategies that attract loyal customers and recruit effective leaders to serve those...Read more

November 13, 2015

Five Key Parts of Every Successful Sales Pitch

When it comes to pitching a product or service, there is an art to being successful. As part of establishing and growing a business, sales are critical. However, trying to convince someone that what you offer is superior to what the competition offers is usually a challenge, especially for younger entrepreneurs.   In reality, closing a sale requires effort and dedication that goes beyond running down a list of features and benefits of what you sell. Instead, an effective sales pitch consists of honest conversation in which you show potential buyers ways in which your products and/or services are beneficial.  ...Read more

November 2, 2015

Chosen Payments Receives Kudos from Limo and Buses 4 Sale!

We are humbled and inspired by an article that was just released in the November / December issue of Limo and Buses 4 Sale Publication.  The article discusses a range of ways that Chosen Payments has committed to giving back in the industry, while delivering exceptional service to our customers. Here’s a link to the article, and a big thank you to Limo and Buses 4 Sale !