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May 11, 2016

Increase Sales With Loyalty Programs

You may be unfamiliar with the term “Loyalty Program” but yet you are surrounded by them.  One of the most recognized loyalty programs in the nation is Starbucks who uses a “star system”.  Each time you make a Starbuck’s purchase, you earn a star.  When you have accumulated ten stars, you get a free product.  On some days, they offer “bonus stars” and this causes people to come in to buy coffee on a given day simply to double up on their stars and get to the reward faster. Here’s where the loyalty part really plays in.  Card-carrying Starbucks customers...Read more


May 4, 2016

Smart Payment Cards Are Coming

In 2015, over 2 billion smart payment cards were distributed. That’s up 34% over 2014. American’s are demanding “contact less” cards featuring the so-called “tap and go” technology. What is a smart card? Similar to Apple Pay or Google Wallet (which use your smart phone), a smart card is a single card that contains all of your different credit cards, frequent flyer mileage accounts, in-store cards and member loyalty cards all tidied up into one dynamic card. Smart credit cards primarily offer convenience while maintaining security. Instead of carrying a dozen cards (including gift and rewards cards), all your payment...Read more


April 27, 2016

The Importance of Sponsorships

Chances are, if you are reading this, you have noticed of the number of events sponsored by Chosen Payments. Our most recently sponsored event was the National Limousine Association’s Day on the Hill in Washington, DC, taking place today. This event is significant to the long range growth of the limousine industry by addressing the inequitable regulations between limousine companies and transportation network companies such as Lyft and Uber.   While our sponsorships are used as a method of marketing, they also demonstrate our commitment to the industries we serve. From jewelry stores to uniform rental companies, limousine services to...Read more


April 20, 2016

The Cost of Online Fraud – Verify Address Using AVS

The internet has undoubtedly changed the way we shop.  Shopping for many common household items and, clothing in particular, has become a way of life.  People are finding that ordering paper towels in bulk or even toothpaste through Amazon or other online merchants can be cheaper than buying at the grocery store and the product is delivered right to your door saving time and money. Unfortunately, this has created an increase in credit card fraud activity and merchants can be hurt financially in the process without controls in place to combat the activity.  Fraudulent sales result in chargebacks to the...Read more


April 16, 2016

Chosen Payments Featured in National Magazine

Chosen Payments is proud to be featured in the April 2016 issue of Business Solutions Magazine.  The nationally distributed B2B magazine is dedicated to educating IT resellers in a variety of markets including credit card processors, managed service providers, software developers and integrators. Chosen Payments was presented with a unique challenge of providing a point-of-sale solution for a luxury auto spa doing business inside a Los Angeles Four Seasons Hotel.  The Chosen Payments solution had to integrate into the hotel’s computer system to pass through guest transactions originating from the auto spa, Levaggio.  Levaggio also wanted the ability to process...Read more


April 13, 2016

VoIP Phone Systems – A Dream Come True for Small Business

Any type of system with an acronym can sound intimidating.  For purposes of this story, we won’t even try to define how VoIP phone systems work over the internet but focus on the dream-come-true functionality of these phone systems for small businesses. Particularly, small businesses who want to look like a big company or at least have the feel of a big company to outside callers.  VoIP phone systems offer the functionality of a hotel PBX or switchboard system at prices that make ownership very possible. You are probably thinking a phone is just a phone?  That’s probably because until...Read more


April 6, 2016

Interviewing – The Art of Listening

Interviewing a perspective employee requires having the right questions to illicit response other than a simple “yes” or “no” answer which do little to help with the ultimate decision to move forward with hiring. Many of the questions interviewers use are almost expected by applicants including the oldest in the book, “Where do you see yourself in five years”?  Even asking someone what their biggest weakness is can be expected by the applicant and the answer is rehearsed.  Instead, try this one: What brings you here today? This incredibly open-ended question has no expected answer for either party.  It can...Read more


March 30, 2016

Doing The Right Thing

How you treat your customers determines your long term relationship Social media has expanded our sphere of influence and well as our ability to poll others about how they might handle a particular situation.  Whether it is a question about pricing or the return of an item or perhaps a service failure, we can ask hundreds if not thousands of peers for their advice.   That’s both good and bad.  The good part comes from getting lots of different opinions from lots of different people.  The bad news it, not all advice applies to all markets.  If you are asking...Read more


March 29, 2016

Mobile Marketing Tips to Help Small Business Owners

As an increasing number of people conduct business via mobile phones, merchants have new opportunities. However, there needs to be a balance when it comes to marketing this way. A common mistake that some small business owners make involves pushing too hard for sales, which actually causes potential customer to run the other way.   People who use mobile phones to purchase products and/or services are actually willing to provide personal information with merchants when offered discounts or coupons in exchange. Although this opens a door of opportunity, small business owners must navigate mobile marketing carefully. By learning how to...Read more


March 23, 2016

Four tips for cultivating your business

Growing your business is much like tending to a garden.  Underwater or overwater your plants and they will die.  Growing a business means tending to your clients and developing relationships with them rather than simply taking orders from them.  Here at Chosen Payments we strive to be your business partner.  We are not just your credit card processor but your partner in success.  We offer great programs like our Gift Card program.  We don’t just provide gift cards with your logo but ideas on how to use them in community charity events to maximize your exposure and benefit. Here are...Read more