Archives: August 2016

August 31, 2016

4 Easy Tips for Converting Website Visitors Into Customers

Everyone uses a website address in their marketing materials in an effort to drive traffic to their website. Whether the website address is placed on the side of a vehicle or on your company letterhead, driving traffic to your website is an effort to get people to learn more about your company. The goal is to convert those visitors into customers by teaching them more about what you do and how you do it. Because you don’t actually get to talk to these potential customers on a face-to-face basis, it is important that you make becoming a customer an easy...Read more

August 26, 2016


friday fun facts

Graham Cracker Curb Sex Drive According to Food Beast, graham crackers were originally invented to curb “overly energetic sex appetites”.  Sylvester Graham, a minister in the 19th century preached that alcohol, meat and fatty foods lead to lust and urges. He began serving up bland tasting crackers which became known as Graham Crackers.  Nabisco has since sweetened them up with honey, sugar and cinnamon and other flavors.  Seems we are back to square one.   Getting A Leg Up When Elliott Fuller and Jason Franklin stumbled upon a leg sticking up out of a creek while traveling through Wisconsin they...Read more

August 24, 2016

What Is SSL?

You have more than likely seen the term SSL and you know it has something to do with internet security but you aren’t exactly sure if you need it, if you should be using it or even if you should look for it when doing business online. SSL stands for Secure Sockets Layer. It is the standard security technology for establishing an encrypted or a coded link between a web server and your browser such as Firefox or Google Chrome. This link ensures that all data passed between a website and your computer remain private. This is particularly important when...Read more

August 19, 2016


friday fun facts

I said, “Don’t Video Me!” A dolphin at Seaworld Florida apparently objected to a woman shooting video of him and snatched her iPad from her hand and tossed it in the water.  When she attempted to retrieve it, he splashed her with his tail.  That’s not a small splash.  The dolphin got to keep the iPad as a souvenir.  We assume the lady took home a stuffed dolphin as hers.   Get The Tissues for This One A flight attendant found a stray dog in Buenos Aires earlier this year on a layover.  After the dog followed her to her...Read more

August 17, 2016

Fighting An Amex Chargeback

Many merchants falsely believe that if you are hit with a chargeback from American Express you will automatically lose the battle. It is true that Amex is a harder battle to fight than other credit card issuers. Part of the reason for this is based on the fact that Amex charges a “membership fee” rather than most other credit card issuers who either issue a credit card for free or charge an annual fee for the card. Based on this same logic, Amex sees their customers as “members” rather than “card holders” as other companies such as Visa and MasterCard...Read more

August 12, 2016


friday fun facts

Bear Can’t Bear the Heat David Zbaracki has a very big dog. His Newfoundland dog Gipper weighs 125 pounds. When David looked out the window of his home in Duluth, MN and saw a big, black, furry animal in his kiddie pool he assumed it was his dog. It really was a black bear who needed a cool off apparently. Zbaracki of course posted it on Facebook where the photo had over 1100 shares.   Not Ready To Be Hamburger Meat Two bulls recently escaped from a slaughterhouse in Baltimore. They had a few hours strolling down Pennsylvania Avenue until...Read more

August 11, 2016

3-Tips For Handling A Customer Complaint

From time to time customers become unhappy due to a misunderstanding or a perception they were treated badly or perhaps the service or goods did not meet their expectations. How you handle a complaint will likely determine whether you will keep the customer or lose the customer and run the risk they will bad-mouth your business to anyone who will listen. With so many review sites like Yelp and Google+, a bad experience with your business can quickly be spread to hundreds of people if not thousands. There are three simple steps to resolve a complaint: #1 – Determine What...Read more

August 10, 2016

Mobile Marketing – Pokémon Style

Pokémon GO is sweeping the world and seemingly dividing the world into two groups. There are those that play with a passion and view catching the “prizes” as serious business and then there are those who don’t quite get it who are left scratching their heads wondering why people are wasting so much time. Whether you play the game or not, it does teach and inspire thoughts about mobile apps. Let us share with you some information about what we can learn from watching millions of seemingly normal people chase imaginary objects. The concept itself may seem ridiculous to some,...Read more

August 5, 2016


friday fun facts

9 year-old girl captures a whopper of a fish! Emma Zajdel was fishing with her dad, Ed in the waters of Little Gull Shoals near Maryland’s Assateague Island when she caught a 94.6 pound cobia. The fish was 66.5 inches long which is bigger than Emma is tall. Emma is now the new state fishing record holder for cobia fish.   Man Kept Brain In A Jar For Getting High Joshua Lee Long is in jail. His aunt decided to clean up his abandoned trailer while Long was in jail. During the cleanup, she found a human brain in a...Read more

August 3, 2016

Website tips

Small issues with your website can create big problems for visitors. An example might be a broken link on your website or a call-for-action button that doesn’t work. It causes frustration and may cause someone to leave your site out of frustration. Worse yet, a broken link to your landing page for obtaining leads could cause you to miss an easy sale. Here are four easy to miss problems which may frustrate your website visitors: #1 – Site Takes Too Long to Load If you want someone to visit your site, you are off to a bad start if your...Read more