Archives: January 2016

January 26, 2016

Top Business Predictions and Trends for 2016

business predictions

According to business experts, 2016 will be a year of tremendous opportunity coupled with unique challenges. To make the most out of what this year will offer for your business and the people that it serves, you should consider some of the top predictions and trends.   Business Climate   Growth of small businesses will continue throughout 2016. With the purchase of real estate, high-tech equipment, and innovative programs, as well as boosting inventory and hiring the right employees for the business culture, you can actively invest in the future as a small business owner.   Changing Workforce   For...Read more

January 20, 2016

Optimizing Retargeting Strategies in 2016

retargeting strategies

To represent your product and/or service, you need to lure visitors back to your website through retargeting. Especially for people who showed some degree of interest, retargeting is essential. Even if you currently use retargeting strategies, you may not be taking full advantage of this opportunity.   Fool-Proof Techniques   To optimize retargeting strategies, consider some of the proven techniques.   Factors of Engagement—To be more precise in segmenting your traffic, use the Custom Segment in Google Analytics. When Google Analytics and Google AdWords are linked, you gain ability to retarget very specific portions of your audience. With this, you...Read more

January 12, 2016

Protecting Your Small Business from a Cyber attack

In light of all the major corporations hit by cyber attacks over the past year, there is a misconception that small businesses are out of harm’s way. In reality, small and medium companies are at just as big a risk. The only real difference is that big corporations generate more headline news. According to a 2013 threat report, roughly 31 percent of all targeted attacks were actually aimed at companies with 250 or fewer employees, not giant corporations.   Because of the financial impact of a cyber attack, 60 percent of small businesses in the US have gone out of...Read more